These optional technologies help understand how visitors use the website.
No.
Technology
Provider
Policy / Reference
Purpose
Personal Data Processed
Expiry/retention
5.2.1
Google Analytics 4 (GA4)
Google LLC (United States)
Documentation: https://support.google.com/analytics/answer/12017362?hl=en&ref_topic=2919631
Privacy & Terms: https://policies.google.com/technologies/partner-sites
Privacy: https://business.safety.google/privacy/
Opt out: https://tools.google.com/dlpage/gaoptout?hl=en
Web analytics for user sessions, page views, and behaviour. In GA4, IP addresses are used temporarily at collection and then discarded before data is logged.
Number of users, session statistics, Trackers, Usage Data.
_ga / _ga_*: 2 years; _gid: 24 hours
5.2.2
Microsoft Clarity
Microsoft Corporation (United States)
Privacy: https://clarity.microsoft.com/privacy
Session recording and heat mapping service. Microsoft may use data processed via Clarity for its own purposes in accordance with the Microsoft Privacy Statement, including advertising services.
Clicks, interaction events, session duration, Trackers, Usage Data.
_clck / CLID: 1 year; _clsk: 1 day
5.2.3
Crazy Egg
Crazy Egg, Inc. (United States)
Privacy: https://www.crazyegg.com/privacy
Heat mapping and user behaviour analytics to improve website design and usability.
Trackers and Usage Data.
Varies: session up to 5 years
5.2.4
Ahrefs Web Analytics
Ahrefs Pte. Ltd. (Singapore)
Privacy: https://ahrefs.com/legal/privacy-policy
Web analytics service providing data on traffic sources, page performance, and user behaviour.
Browser information, clicks, device information, IP address, page views, referral URL, session statistics, Trackers, Usage Data.
No cookies set (cookieless analytics)
5.2.5
Google Tag Manager
Google Tag Manager (United States)
Support: https://support.google.com/tagmanager/answer/9323295?hl=en-AU
Used to manage and deploy marketing and analytics tags.
Tracker; Usage Data.
N/A — Google Tag Manager sets no cookies (it deploys the tags listed above)