We categorise the cookies and tracking technologies on this website into four groups. Your consent is required for all groups except "Strictly Necessary".
CATEGORY 1 — NECESSARY
These technologies are essential for the website to function and cannot be switched off. They are set in response to actions you take, such as submitting a form or setting your privacy preferences. They do not track browsing activity across other websites. No consent is required for these cookies under PECR.
5.1.1 Google reCAPTCHA
Provider
Purpose
Bot and spam protection — used on our contact and demo request forms to distinguish human users from automated bots.
Personal data processed
User interactions (clicks, keypress events, mouse movements, scroll position, touch events), device information, Usage Data.
5.1.2 Webflow Platform
Provider
Purpose
Website hosting and platform infrastructure. Webflow is the platform on which this website is built and operated.
Personal data processed
Usage Data and technical Trackers required for platform operation.
5.1.3 Mailchimp
Provider
Purpose
Newsletter and contact form management — used to collect and manage user information submitted through our contact and newsletter forms, and to communicate with users for marketing and informational purposes.
Personal data processed
Name, email address, and other information provided via forms; Usage Data; Tracker.
CATEGORY 2 — MEASUREMENT & ANALYTICS
These technologies help us understand how visitors use our website — for example, which pages are most popular, how long visitors stay, and what content drives enquiries. All analytics cookies are optional. They are only activated if you give your consent. You can withdraw your consent at any time.
5.2.1 Google Analytics 4
Provider
Purpose
Purpose Web analytics service. Collects data on user sessions, page views, andbehaviour to help us improve the website. In GA4, IP addresses are used temporarily at collection and then discarded before data is logged.
Personal data processed
Number of users, session statistics, Trackers and Usage Data.
5.2.2 Microsoft Clarity5.2.1 Google Analytics 4
Provider
Microsoft Corporation (United States)
https://clarity.microsoft.com/privacyPurpose
Session recording and heat mapping service. Records how visitors interact with the website, including clicks, scrolling behaviour, and page navigation. Note: Microsoft may use data processed via Clarity for its own purposes in accordance with the Microsoft Privacy Statement, including advertising services.
Personal data processed
Clicks, interaction events, session duration, Trackers and Usage Data.
5.2.3 Crazy Egg
Provider
Crazy Egg, Inc. (United States)
Privacy Policy:
https://www.crazyegg.com/privacyPurpose
Heat mapping and user behaviour analytics. Tracks how visitors interact with pages to help us improve website design and usability.
Personal data processed
Trackers and Usage Data.
5.2.4 Ahrefs Web Analytics
Provider
Purpose
Web analytics service providing data on traffic sources, page performance, and user behaviour.
Personal data processed
Browser information, clicks, device information, IP address, page views, referral URL, session statistics, Trackers and Usage Data.
5.2.5 Google Tag Manager
Provider
Purpose
Used to manage and deploy marketing and analytics tags
Personal data processed
Tracker; Usage Data
CATEGORY 3 — MARKETING & ADVERTISING
These technologies enable us to deliver relevant advertisements and measure the effectiveness of our marketing. They are only activated if you give your consent. You can withdraw consent at any time.
5.3.1 LinkedIn Insight Tag
Provider
LinkedIn Corporation (United States)
Privacy Policy:
https://www.linkedin.com/legal/privacy-policy**Users may opt out of behavioural targeting features through their device settings, their
LinkedIn account settings or by visiting the
AdChoices opt-out page.
Purpose
Analytics and behavioural advertising service. Tracks actions taken on this website that can be attributed to LinkedIn advertising campaigns. Enables us to target groups of users on LinkedIn based on their past interactions with our website. Also collects data for conversion reporting.
Personal data processed
Device information, Trackers and Usage Data.
CATEGORY 4 — EXPERIENCE
Our website uses Trackers to improve the quality of the user experience and enable the display of content.
5.4.1 Google Fonts
Provider
Purpose
Used to display consistent and visually appealing typography across our website by embedding the Google Inter font.
Personal data processed
Tracker; Usage Data
5.4.2 LinkedIn button and social widgets
Provider
Purpose
Used to enable interaction with the LinkedIn platform, including sharing content and accessing our LinkedIn page.
Personal data processed
Tracker; Usage Data
CATEGORY 5 — FUNCTIONAL
These technologies enable specific functional features of the website. We are assessing whether these require your consent under PECR. Until that assessment is complete, this category will be managed conservatively — as if consent is required.
5.5.1 Website Popup Management (Local Storage)
Provider
DigiProdPass Limited (first-party)
Purpose
This website uses your browser's localStorage to manage the display and suppression of demo request popups. The information stored relates to whether you have already submitted a demo request, when you last closed the popup, whether you have visited certain page types, and timing data used to determine when to display the popup again.
Personal data processed
Interaction data, page visit behaviour, popup submission status, and timestamps. No direct personal identifiers (such as name or email) are stored through this mechanism.