
Plastics regulation has entered a new phase: what used to be targets and pledges are now hard rules backed by fines and trade barriers. In 2025, if your company makes, sells, or ships products with plastic, you are already in the compliance spotlight.
This isn’t just environmental policy. It’s about market access, contracts, and cost control. From Basel waste trade restrictions to EU bottle content mandates, from the PPWR’s new packaging rules to the ESPR’s Digital Product Passports, every layer of regulation now comes with deadlines and penalties.
The risk is clear: miss the rules, lose the market. But there’s also opportunity: companies that prepare early can cut admin costs, stabilise supply chains, and win customers with stronger sustainability credentials.
Trade compliance significantly impacts businesses, influencing market access, cost control, and operational efficiency. Non-compliance leads to product rejections, seized shipments, or fines. Early compliance streamlines supply chains, strengthens supplier negotiations, and can secure contracts through enhanced sustainability.
Since 2019, shipping many types of plastic waste across borders requires Prior Informed Consent (PIC) and stricter paperwork. Exporters cannot send plastic scrap abroad unless the receiving country confirms it has the infrastructure to manage it safely.
Why it matters: If you export or broker waste, weak paperwork or misdeclared cargo can lead to customs holds, shipment refusals, and fines.
Actions to take:
The EU is phasing out throwaway plastics and forcing bottles into the circular loop with the Single-Use Plastics Directive (SUPD). The Commission is consulting on new rules for counting chemically recycled content in bottles (July 2025), which could expand how recycled-content quotas are met. Deadlines to know:
Why it matters: If you sell drinks or use PET bottles, non-compliant products can be pulled off shelves.
Actions to take:
The PPWR, in force since 11 February 2025 and applying from 12 August 2026, replaces old packaging rules. It introduces:
Why it matters: If you sell packaged goods in the EU, every SKU will face new rules on design, recyclability, and labelling.
Actions to take:
The Ecodesign for Sustainable Products Regulation (ESPR) (in force since 18 July 2024) extends eco-design rules beyond energy products. Its biggest innovation? Digital Product Passports.
Digital Product Passports are designed to make traceability straightforward. Instead of relying on marketing claims, they embed verifiable product data into a standardised system cutting down the risk of greenwashing. By requiring companies to disclose key information on materials, recycled content, and supply chains, DPPs make transparency and data security a matter of legal compliance rather than choice.
Why it matters: Without a valid DPP, your products will not be allowed in the EU market.
Actions to take:
At the heart of all these Circular Economy Action Plan is a simple idea: plastics should stay in circulation for as long as possible instead of ending up as waste. That’s the logic behind recycled-content targets, reuse quotas and Digital Product Passports. They’re not just bureaucratic hurdles; they’re designed to push businesses towards products that can be reused, repaired, or recycled.
This necessitates a paradigm shift from a "take-make-dispose" approach to one that recognises the enduring value of materials beyond a singular application.
Packaging that’s easy to separate, bottles that can be collected and remade, or textiles that can be tracked through passports all fit into this bigger picture.
With proper implication of circularity, it cuts costs, secures supply of scarce recycled materials, and strengthens brand reputation with consumers who increasingly expect circular design as standard.
Beyond the EU, the rules are fragmented but growing quickly:
Examples:
Why it matters: Companies operating globally must juggle multiple compliance regimes, each with different reporting and costs.
Actions to take:

Plastics don’t stop at borders, and neither do the rules. Countries are finally starting to work together, whether through the Basel Convention or the ongoing talks for a UN plastics treaty.
For businesses, this means you can’t just think locally, exports, imports, and even suppliers abroad need to be checked against new global rules. The upside? If the world manages to align standards, companies that get their compliance house in order early will find cross-border trade a lot smoother.
Different industries are feeling the squeeze in different ways. Drinks brands are under pressure to hit recycled-content targets for bottles. Fashion and textiles have to prepare for Digital Product Passports that reveal what fabrics and dyes they use.
Electronics and car makers are looking at stricter take-back rules and material passports for parts. Even construction firms are being asked to rethink plastics in insulation and packaging. If your business cuts across sectors, the rulebook gets even more complicated, and the need for forward planning more urgent.
Laws aren’t the only force at play. Shoppers are becoming more demanding too. People want to know how much recycled content is in a bottle, or whether a garment can be properly recycled.
In Europe, new labelling rules will put that information in plain sight. For businesses, that’s both a risk and an opportunity: get ahead on transparency and you’ll earn trust, fall behind and you’ll lose it, even if you’re technically “compliant.”
The only reason some of these new targets are even possible is that recycling technology is catching up. Beyond the old model of shredding and melting, chemical recycling can now break plastics down to their building blocks.
Smart sorting systems and even digital watermarks on packaging are making it easier to separate plastics accurately. For businesses, this isn’t just good news, it’s a chance to partner early with innovators, secure recycled feedstock, and meet targets before competitors do.
All of this is tougher for smaller companies. Signing up to an EPR scheme or redesigning packaging can eat into margins fast. Gathering the kind of product data that Digital Product Passports will require can feel overwhelming if you don’t have an IT department.
Some governments are offering help, but for now many SMEs are left to figure it out on their own. The practical way forward is to team up, join collective EPR schemes, use simple cloud tools instead of bespoke systems, and start with your most common or highest-risk products first. Small steps still count, and they add up quickly.
For global market success in 2025, companies need to focus on plastics compliance. This means staying updated on rules in different markets, getting good info from suppliers, making sure packaging can be recycled, and quickly using Digital Product Passports.
Proactive measures can transform compliance into a distinct competitive advantage, rather than a mere prerequisite for market entry.
Basel Convention — Plastic waste amendments (overview):
https://www.basel.int/implementation/plasticwaste/amendments/overview/tabid/8426/default.aspx
EU Single-Use Plastics Directive (SUPD) — Directive (EU) 2019/904:
https://eur-lex.europa.eu/eli/dir/2019/904/oj/eng
European Commission — Consultation on chemically recycled content in plastic bottles (July 2025):
Packaging & Packaging Waste Regulation (PPWR) — Regulation (EU) 2025/40:
https://eur-lex.europa.eu/eli/reg/2025/40/oj/eng
EU Packaging & Packaging Waste overview (European Commission):
https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste_en
Ecodesign for Sustainable Products Regulation (ESPR) — Regulation (EU) 2024/1781:
https://eur-lex.europa.eu/eli/reg/2024/1781/oj/eng
EU Batteries Regulation (includes battery passport/DPP requirements) — Regulation (EU) 2023/1542:
https://eur-lex.europa.eu/eli/reg/2023/1542/oj/eng
Japan — Plastics Resource Circulation Act (Ministry of the Environment, Japan):
https://www.env.go.jp/en/press/press_00292.html
China — Announcement on ban of solid waste imports (Ministry of Ecology & Environment, China): https://english.mee.gov.cn/News_service/media_news/202012/t20201208_811909.shtml

