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Manchester, United Kingdom
Following our foundational collaboration with the National Bed Federation (NBF) to establish the definitive digital data framework for the UK bed sector, DigiProd Pass is delighted to announce a pilot partnership with Sealy UK.
As a multi-award-winning recipient of the NBF’s "Bed Product of the Year," Sealy UK serves as the industry’s benchmark for excellence. Their status as a premier NBF-Approved manufacturer is underpinned by a commitment to the "Safe, Clean, and Honest" standard—a rigorous, independent audit process conducted by SATRA to ensure absolute integrity in every layer.
By choosing Sealy UK for this pilot, we are bringing Digital Product Passport (DPP) technology to a brand that defines the intersection of high-volume engineering and master craftsmanship. As a global leader in sleep technology, Sealy UK is the first to implement the DigiProd Pass platform within its manufacturing operations
The Pilot: Transparency for a Complex Product
Mattresses are highly complex products, often containing over 20 different materials. This partnership ensures that every Sealy UK mattress is assigned a secure digital identity, bridging the gap between manufacturing and recycling.
Through this pilot, the partnership will focus on:
Mattresses are highly complex products, often containing over 20 different materials. This partnership ensures that every Sealy UK mattress is assigned a secure digital identity, bridging the gap between manufacturing and recycling.
Through this pilot, the partnership will focus on:
While our initial collaboration with the NBF established the data framework for the entire sector, this pilot with Sealy UK is the operational proof. The insights gathered here will set the standard for how all NBF members can adopt digital passports to meet their environmental goals.
Neil Clark, General Manager, Sealy United Kingdom Ltd
"At Sealy UK, we have always been committed to innovation and quality. Partnering with DigiProd Pass on this pilot allows us to lead the industry in transparency. By digitising our mattress components, we aren't just meeting future regulations—we are giving our customers and recycling partners the clear information they need to ensure our products are managed responsibly at every stage of their life."
Sohag Salauddin, Managing Director of DigiProd Pass Ltd., commented:
"Our work with the NBF provided the roadmap; this pilot with Sealy UK is the journey. We are delivering a practical, scalable solution for one of the most challenging product categories in the circular economy.
DigiProd Pass is a Manchester-based technology provider specialising in Digital Product Passport (DPP) solutions, a spin-off of Technovative Solutions Ltd. Our platform helps manufacturers meet the demand for traceable, regulation-ready products through advanced digital identification.
Sealy UK is an NBF-Approved manufacturer and a global leader in bedding innovation. The brand is committed to setting new benchmarks for quality, sustainability, and transparency within the UK market.
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