Salauddin Sohag, MD of DigiProd Pass, Discusses Traceability & DPP at Rome ESPR WT Tech Session

DigiProd Pass Ltd. participated in the inaugural Rome ESPR WT Tech Session, hosted by Ympact at Europa Experience – David Sassoli, Rome, on 11 November 2025.

The session brought together selected Service Partners and brand representatives to support preparation for the European ESPR Regulation, with technology providers demonstrating scalable Digital Product Passport (DPP) capabilities across traceability, ecodesign, and product identification.

Why this session mattered

As DPP moves from policy conversation to operational reality, the Rome ESPR WT Tech Session served as a working table for practical alignment—bringing the ecosystem into one room to discuss:

• what “DPP-ready” looks like in real supply chains,
  
  
• where data and interoperability are still blocking adoption, and
  
  
• how traceability must be designed to work across industries, not just within them.
  
  

DigiProd Pass contribution: from pilots to practical implementation

DigiProd Pass shared learnings from its cross-sector DPP pilots in collaboration with two brand partners: SourcebyNet and Camira.

Represented by Managing Director Salauddin Sohag, DigiProd Pass highlighted how its approach prioritises data-readiness and real operational workflows—so traceability is not just a concept, but something that can be implemented end-to-end across value chains.

The focus was clear: build DPP systems that are practical, scalable, and future-proof, supporting a circular economy that can actually function at an industrial scale.

Recognition and momentum: selected among top service partners

DigiProd Pass expresses appreciation to CIRPASS-2 for organising the event and for the opportunity to contribute to the Rome ESPR Working Table Tech Session.

Being selected as one of the top service partners from a pool of 100 created a valuable platform to:

• share lessons learned and accomplishments from real pilots,
  
  
• gain insights from other service partners and brands,
  
  
• reinforce the importance of placing traceability at the heart of DPP implementation, and
  
  
• strengthen collaboration, especially by formally bringing SourcebyNet onboard as a partner.

These outcomes directly support DigiProd Pass’s ongoing mission: delivering real-world DPP solutions that work across diverse industries.

Key insight from the room: DPP must be framed as value, not burden

A standout takeaway from the session was the continued perception that DPP can feel like a regulatory burden for many companies.

Salauddin Sohag highlighted discussions with a representative connected to the United Nations Transparency Protocol (UNTP) perspective: DPP adoption accelerates when framed through economic value, not only compliance.

The UNTP emphasised framing DPP in terms of economic value. Using the “carrot and stick” analogy, Sohag noted that while the “stick” represents market access challenges, highlighting the economic benefits transforms DPP from a compliance obligation into a strategic opportunity.

Voices from brands: operationalising DPP across value chains

The Rome ESPR WT Tech Session brought together a diverse group to discuss the operationalisation of the Digital Product Passport (DPP). 

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Among the participants were Alberto Lampis (Hugo Boss), Lucia Bianchi Maiocchi (Vitale Barberis Canonico), Elisa Santi (Beste Spa), Ida Schillaci (Yamamay), and Chiara Cornoldi (Erreà Sport), who shared practical insights on traceability and DPP implementation across different value chains.

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On the technology side, Costanza Nicolosi (Aura), Massimo Mauri (Certilogo), Riccardo Cook (Customix), and Salauddin Sohag (DigiProd Pass) discussed how innovation and interoperability can make circularity actionable at scale while enhancing customer engagement. The session highlighted a shared understanding that advancing the Digital Circular Economy requires collaboration, data, and collective responsibility across industries.

A shared understanding emerged: building the Digital Circular Economy requires collaboration, trusted data, and shared responsibility across both brands and technology partners.

Closing note

DigiProd Pass is proud to contribute to this collaborative effort toward a more transparent, traceable, and circular future. Events like the Rome ESPR WT Tech Session show the momentum is real, and that practical, interoperable traceability will be central to making DPP work for everyone.

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