
The three principles of circularity: design out or eliminate waste and pollution, circulate products and materials at their highest value, and regenerate nature to form the foundation of circular design and sustainable systems.
These principles are guiding industries and policymakers toward reducing environmental impact. As the Circular Economy Action Plan is actively regenerating alternatives to the traditional linear "take-make-dispose" model, it aims to eliminate waste, keep materials in use through strategies like reusing, repairing, recycling, and restoring natural ecosystems.
Regulations such as the European Union’s Ecodesign for Sustainable Products Regulation (ESPR) further emphasise its importance by ensuring these principles are translated into practice and not get lost in greenwashing loopholes. ESPR introduces a traceable Digital Product Passports system to make every product information available on a digital platform.
Eliminating waste and pollution is fundamental to circularity. This principle emphasises proactive waste prevention rather than post-production management. It involves integrating waste reduction into the initial design phase of products and systems. Sustainable Product Initiative (SPI) aims to place products that are durable, reusable, repairable and recyclable in the EU market.
Integrating waste reduction from the initial stages of product and system design is crucial. This entails:
Examples of Waste-Reducing Innovations:
The second element of circularity principles is to increase the product’s durability. Yes, a durable product that serves for a long period of time, can be easily reused, repaired, refurbished and recycled. Instead of repeatedly buying new products and making an increased amount of waste, it is a big no in building a circular economy. Rather, the emphasis is now on making the maximised use of a single product; repair it, reuse it and recycle.
These practices make a sustainable economy grow, reducing the need for virgin practices. This is a meticulous way to lower energy consumption, which demands manufacturing newer products, which ultimately leads to decreased landfilled waste.
The businesses that started pursuing these practices are Patagonia, which is remarkable for its repair services. Fairphone, another venture which designs modular, repairable smartphones.
Businesses focusing on investing more in making a single durable and reusable product without being desperate to bring excessive numbers of products to market should rethink and reestablish their business model.
The third circularity principle focuses on restoring and enhancing the ecological balance by supporting regenerative agriculture, composting organic waste and switching to renewable energy uses.
Support regenerative agriculture: It is about pampering the soil, the soil that has been suffering for ages to provide us with agriculture. This circularity principle focuses on rebuilding healthy soil.
This means helping to rebuild healthy soil and supporting a diverse range of plants and animals. Think things like rotating where animals graze, planting a variety of crops, and not tilling the soil too much.
Examples: Regenerative Solutions in Action
Building a circular economy is about being more thoughtful about product design as well as shifting consumer behaviour. The consumer behaviour towards building a sustainable world has significantly improved. Now the shoppers look for products that are ethically sourced and maintain circularity. They prefer products that are reusable, long-lasting and recyclable. The bands need to delve deeper into these circulatory principles to maintain their market position as well as ethical responsibility towards ecology.
https://environment.ec.europa.eu/strategy/circular-economy-action-plan_en

